100%

Food Study #3813

Questions marked with a * are required

Contact Information

First Name

Last Name

Phone

Email Address

Address Line 1

City

Zipcode

What is your age?

Are you the main grocery shopper for your household?

Yes

What is your annual household income?

Under $15,000

$15,000 – $25,000

$26,000 - $55,000

$56,000 – $75,000

$76,000 - $99,000

$100,000 - $ 125,000

$126,000+

What best describes your ethnicity?

White

African American

Native American/Alaskan Native

Pacific Islander

Asian

Native Hawaiian

Other

On average each week, how often do you prepare dinner at home (versus going out to dinner or bringing prepared foods home for dinner). “Prepared” defined as putting ingredients or products together to prepare a meal or heating up a frozen complete meal to enjoy at home.

Less than 2 times / week

2-4 times / week

5-6 times / week

More than 6 times / week

Was this answer the same prior to the timeframe for the COVID pandemic, roughly March of this year to today?

Yes

What store do you consider your primary store for groceries?

Are you familiar with the following products and marketing programs at H-E-B:

	Yes	No
Combo loco – where you purchase a product and get one for free.	Yes	No

Meal Simple meals – those that are in the trays and ready to heat/cook at home.	Yes	No

Meal Deal: where you purchase one item and get 4-5 items for free	Yes	No

Have you purchased or taken advantage of this H-E-B program in the past 7 months – so this year in 2020?

	Column 1	Column 2
Combo loco – where you purchase a product and get one for free.	Column 1	Column 2

Meal Simple meals – those that are in the trays and ready to heat/cook at home.	Column 1	Column 2

Meal Deal: where you purchase one item and get 4-5 items for free	Column 1	Column 2

How many times have you purchased with what frequency (on average) since January, this year :

	Maybe 2-3 times this year	About every other month or so (every 6-8 weeks)	1-2x / month	3 or more times a month
Combo loco – where you purchase a product and get one for free.	Maybe 2-3 times this year	About every other month or so (every 6-8 weeks)	1-2x / month	3 or more times a month

Meal Simple meals – those that are in the trays and ready to heat/cook at home.	Maybe 2-3 times this year	About every other month or so (every 6-8 weeks)	1-2x / month	3 or more times a month

Meal Deal: where you purchase one item and get 4-5 items for free	Maybe 2-3 times this year	About every other month or so (every 6-8 weeks)	1-2x / month	3 or more times a month

Can you describe two of the Meal Deals you have purchased most recently? (describe the items included in it.)

What best describes how you feel about these Meal Deals at H-E-B (now AND before the COVID pandemic started): (Again, the program where you purchase one item and get several items for free):

I LOVE the Meal Deals and seek them out almost every time I’m in the store.

I LIKE the Meal Deals. I don’t seek them out consistently each week or every other week, but I check them out pretty frequently.

I think they are OKAY. When I see them I look at them and decide if we want them or not, but they aren’t a constant for us.

I really don’t like the Meal Deals – they never seem to be a good fit for me or my family.

What best describes your current approach with regard to the types of meals you prepare for dinner:

Most probably are not considered “healthy”

Some are healthy, some aren’t. Pretty evenly split.

Most would be considered “healthy”.

All are considered “healthy”.

Thinking about you and your household specifically, what would make these Meal Deals an even better product for you to consider more consistently?

Are you, or is any member of your household, employed by or a vendor for any of the following types of companies?

An advertising agency, public relations company or marketing promotions organization

A marketing research organization or marketing department within an organization

A grocery store in any employment or ownership capacity

A Food delivery service such as Favor, Uber Eats, Grub Hub, DoorDash, Instacart, etc.

None of the above

Are there food allergies or preferences you have to consider when choosing dinner meals to prepare at home? (such as gluten intolerant, vegetarian, etc.)

Yes

Has any member of your IMMEDIATE FAMILY, been employed at any of the following companies in the past 12 months? (IMMEDIATE FAMILY includes the following: Parents/step parents, grandparents, siblings, children/step children, spouse/significant other, and anyone living in the same house)

H-E-B

Costco

Sam’s

Sprouts

Target

Central Market

Trader Joe’s

Walmart

Whole Foods

Aldi

Delivery services such as Favor, Grub Hub, InstaCart, DoorDash

None of the above

Have you participated in a discussion for research purposes within the past 6 months?

Yes

Are you currently participating in a mystery shopper or secret shopper program?

Yes

How would you describe your household status?

Single, no children in the HH

Single, with children in the HH

Married or with partner, no children in the HH (specifically living in the household)

Married or with partner, with children living in the HH (specifically living in the household)

How long have you lived in the San Antonio area?

What best describes how you describe yourself with regard to “being healthy” – however you define it:

I consider myself VERY HEALTHY. It’s a focused effort every day.

I consider myself PRETTY HEALTHY. It’s an effort in moderation every day.

I consider myself SOMEWHAT HEALTHY. It’s hit or miss each day, but I try.

I consider myself NOT VERY HEALTHY. It’s not a real focus for me right now.

What best describes your approach on a typical grocery trip?

I tend to purchase the same grocery products consistently for our household.

I tend to look for some new grocery products consistently for our household. (consistently defined as at least every other shop or more)

I tend to buy a lot of new grocery products consistently for our household. (Consistently defined as at least every other shop or more).

What best describes your approach to shopping for products in the center of the store:

I purchase only national brand products

I purchase only store brand products

I purchase a mix of national brand and store brand products

How did you hear about us?